E-Commerce Redesign
Improving the shopping experience for Harry Styles’ merch shop
May 2022 | Independent Challenge | Tablet Design | UX Design | 1 week
Background
Harry Styles is an international singer who sells merchandise using an online shop. The only other place fans can buy Harry's merch is at his in-person concerts, meaning this online store has a lot of traffic from people who do not attend his concerts.
MOTIVATION
Problem
Fans who wish to purchase Harry’s merch find it difficult to navigate through the mobile website. This leads to people not completing their intended purchase.
Objectives
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Create a unique shopping experience that will encourage shoppers to use our website and not an unofficial solicitor.
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Use the wisdom of crowds from the many existing e-commerce sites whilst still remaining original.
DESIGN
Home Page
Before
After
Product Page
Before
After
Before
After
Shopping Cart
The ability to 'like' a specific item for future reference is a feature that does not currently exist on the official website.
New
Liked Items
Prototype